Hi, I'm Andre
a Writer and Marketer

Leverage my 15+ Years Experience - Let`s Talk

Resume

Professional Summary

Strategic technical documentation leader with 15+ years of experience managing distributed teams and developing docs-as-code workflows in fast-paced SaaS environments. Expert in CI/CD pipelines, and developer-focused API documentation.

Core Competencies

  • Leadership/Strategy: Team management, strategic planning, performance management, cross-departmental collaboration
  • Technical Documentation: Docs-as-code, Git workflows, API/SDK documentation, information architecture, content strategy, documentation analytics
  • Development Tools: CI/CD pipelines, Git, Python, NodeJS, XML/XSLT, HTML5/CSS3
  • SaaS Experience: Agile environments, rapid deployment cycles, developer tools, automation frameworks

Professional Experience

Director of Product Marketing and Documentation | 2023-2024

TRADING TECHNOLOGIES, GMBH | INDEPENDENT SOFTWARE VENDOR

  • Strategic Leadership: Defined comprehensive Go-To-Market (GTM) strategy enabling successful launches of new products and features in rapid SaaS environment
  • Cross-Functional Collaboration: Partnered with product managers, engineers, and primary stakeholders to align documentation strategy with product roadmaps and key business objectives
  • Content Strategy & Creation: Developed comprehensive marketing collateral including product landing pages, explainer videos, and REST and .NET API documentation
  • Process Innovation: Reduced time-to-market by 40% through implementation of automated CI/CD pipeline and developed a custom content management system using docs-as-code methodology

Manager, Documentation, Training, and Translation | 2012-2015 / 2021-2023

TRADING TECHNOLOGIES, INTERNATIONAL | INDEPENDENT SOFTWARE VENDOR

  • Team Leadership: Successfully managed globally distributed team of technical writers, instructional designers, video editors, and translators
  • Technical Implementation: Architected and deployed Git-based documentation workflows, establishing modern documentation tooling and automation frameworks
  • Strategic Documentation Planning: Developed comprehensive documentation strategy with focus on SEO optimization, user analytics, and data-driven content improvements
  • Information Architecture: Redesigned documentation structure improving user comprehension, content discoverability, and overall user experience
  • Agile Integration: Successfully adapted documentation workflows for fast-paced Agile development environment, ensuring documentation kept pace with rapid feature releases

Senior Technical Writer | 2006-2012

TRADING TECHNOLOGIES, INTERNATIONAL | INDEPENDENT SOFTWARE VENDOR

  • Technical Transformation: Led migration of legacy documentation to modern web-based formats using XSLT and XML, establishing foundation for scalable documentation systems
  • Process Optimization: Implemented single-sourcing strategy across administrator manuals, getting started guides, and quick-start materials, reducing errors by 60% and increasing team efficiency
  • SDLC Integration: Successfully incorporated documentation procedures into the Software Development Life Cycle (SDLC), ensuring documentation remained synchronized with product development

Freelance Content Marketer | 2015-Present

INDEPENDENT CONTRACTOR | TECH STARTUPS

  • Content Strategy: Created data-driven lead generation content including technical articles, white papers, and social media campaigns for technology startups
  • Multi-Media Production: Produced and edited promotional videos, marketing materials, and technical documentation across various formats
  • Technical Implementation: Developed custom marketing websites and web applications using modern development frameworks

Education

Bachelor of Arts with Departmental Distinction | 2002-2003

University of Illinois at Chicago | Major: English-Writing, Minor: International Studies

Year-Long Study Abroad Program | 2004

University of Glasgow, Scotland | English Literature Honors Department

Technical Skills

Documentation Tools & Workflows: Git, Jenkins, CI/CD pipelines, Docs-as-code methodologies, Adobe FrameMaker, Swagger, Docfx, Doxygen

Development: HTML5, CSS3, Python, JavaScript, NodeJS, Markdown, YAML, XML/XSLT, automation scripting

Content Creation: Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator), Final Cut Pro X, Logic Pro

Analytics & Optimization: SEO optimization, content performance analytics, user engagement metrics

Languages

English: Native

Spanish: Proficient (B2)

German: Basic (A2)